Mary Potter Hospice – Campaign

Client: Mary Potter Hospice Agency: Redrocks Advertising Brief: The Mary Potter Hospice needed an advertising campaign to help raise money. The ads were also required to educate people as to the function of the hospice Concept: The campaign was based around the theme of ‘how do you treat a person who is dying?’ The work plays on the two meanings of the word ‘treat’ – in the medical sense and to give someone a gift. Result: The campaign resulted in the most successful fund-raising collection ever (we raised 25% more than the previous best). The work won a MOBIUS award.