Perkins – Campaign

Client: Perkins Agency: Redhouselane, London Brief: Founded in 1932, Perkins produces off-highway diesel engines. They asked us to develop a campaign to promote their new series of Tier 4 engines. Concept: A Perkins engine is everywhere, from mining in Australia to farming in Russia. We wanted to communicate how these engines do more than just produce torque, speed and power, that people rely on a Perkins to do ordinary things in extraordinary conditions. A Perkins engine is at its best when it’s right in the middle of the action, an engine that is ‘the heart of every great machine’.