Sanyo – Campaign

Client: Sanyo Agency: Ogilvy One, Ireland: Brief: To promote a new line of large high-spec plasma screens and the back-end support services Concept: In order to highlight the excellent installation and after-sales service Sanyo offer, the campaign played on the idea of ‘a presentation gone wrong’ Result: The campaign resulted in Sanyo selling twice as many plasma screens as expected. The work won an IDMA award.