Irish Life – Pension campaign

Agency: Ogilvy One, Ireland Brief: Promote Irish Life pension schemes Concept: Irish Life needed to stand out in the market place.So instead of promoting a basic interest rate like everyone else, these ads play on the idea of ‘retiring early’. The media placement was also important – along side traditional media, the ads were placed on beer mats, inside real estate agents’ windows and airport hoardings Result: The campaign resulted in an increase of over 400% in pension sales.