Anatomy of Engineering – Exhibition promotion

Client: Price & Myers Agency: Smoothe, London Brief: To promote an exhibition of architectural sculptures for the engineering firm Price & Myers showcasing the company’s more avant-garde projects. To emphasise this, the venue chosen was the unusual location of the St. Pancras Church crypt. In addition the sculptures were backlit with UV light. Concept: In order to capture the atmosphere of the exhibition, the promotional material emphasises the ghost-like quality of the sculpture through a playful mix of long exposure photography, ecclesiastical design motifs and architectural line drawing. The design work was carried out across a series of posters, direct mail, and a promotional book.