Barfoot & Thompson – Branding

Client: Barfoot & Thompson
Agency: Simon Byers Design & Big Communications
Brief: The biggest overhaul of the company’s identity for 40 years, the new look needed to cover every conceivable medium across the Barfoot & Thompson network including their 77 branches, 1700 salespeople and 5 divisions. Developing a fresh new master logo, sub-brand iterations, refined colour palette and design elements set the platform for the myriad of executions to follow. The master brand design was a joint venture between Simon Byers Design and Big Communications with the Barfoot & Thompson in-house studio team instrumental in developing the brand’s guidelines and rolling out many of the elements.
Press Release: https://www.mad-daily.com/big-barfoot-thompson-refresh/